Key ASIC Launches ASIC and SoC Design-to-Manufacture Services for Communications and Consumer Electronics Applications; Company Specializes in High Performance, Low Power Mixed-Signal and Digital Design
SANTA CLARA, Calif.—(BUSINESS WIRE)—April 17, 2006—
Key ASIC, a leading fabless provider of ASIC and
System-on-Chip (SoC) design-to-manufacture services for portable and
consumer applications, today announces the company's launch and new
technology offerings. Boasting sizable backlog and a strong pipeline
with 30 CPU design and consumer electronic applications design
engineers in Silicon Valley and Malaysia, Key ASIC is focused on
designing ASICs and SoCs implementing specialized techniques for RF
CMOS, high-voltage, low-power mixed-signal and digital design.
The company's primary technology offering is the KeySoC(TM)
Platform for ASIC/SoC design-to-manufacture, targeted at reducing
customer design time and enabling first time silicon success. The
platform provides a high-performance ARM-based CPU platform with an
extraordinary performance CPU core and memory blocks for integration
of domain specific IP blocks to design ASICs or SoCs quickly. Key ASIC
provides a variety of mixed-signal blocks, including video front ends
for HDTV applications, high-end A/D and D/A solutions for wireless and
wired communications, high-quality audio and voice codecs and
peripheral interfaces for quick integration.
The platform is specifically targeted for a variety of
communications and consumer electronics applications including
PMP/portable games devices, MP3/Digital audio players, set top boxes,
digital TVs, HDTVs, digital imaging/video technologies, home media
servers, home networking devices, VoIP, mobile phones and wireless
networks. The platform also consists of a wide selection of silicon
proven interfaces such as USB2.0, IEEE 1394, ETHERNET, PCI, PCI-X,
CE-ATA, PCI-Express, Serial ATA, and many others.
"We are seeing great demand for integration of multiple functions
onto a single piece of silicon that has to fit into a very small form
factor and this need is prompting companies to outsource the design
and manufacturing of these targeted ASICs and SoCs to companies with
extensive real-world expertise in consumer electronics and
communications. Key ASIC is the company that will be leading the
charge," said Kah Yee Eg, the founder and CEO of the company.
"High-performance, low-cost and fast-time-to-market are the keys to
winning in these markets and with these values at the core of our
business, we know that Key ASIC will be the 'ODM' of choice for SoC
designs."
In addition to the design aspect of the KeySoC(TM) Platform, Key
ASIC provides customers a one-stop design-to-manufacture service,
having formed extensive partner relationships with top semiconductor
foundries. Customer engagements can begin at three different levels,
ranging from high-level specification to GDS II, with Key ASIC
delivering tested and packaged chips or tested wafers.
Customers can provide detailed ASIC specifications and Key ASIC
will design from specifications at RTL, going through RTL simulations,
synthesis and gate level simulation. Upon successful completion of the
gate level simulation, the company will perform physical
implementation, parameter extraction and post layout timing analysis
before producing a GDS II file. Additionally, the customer can give
Key ASIC a thoroughly verified netlist and the company will provide
P&R services and extractions. Alternatively, customers can complete
the entire design in-house and provide Key ASIC with a GDS II file.
Through its KeyIP service, the company offers customers access to
license IP from its rich pool of silicon-proven mixed-signal and
digital IP, including interfaces, IP blocks, CPU and DSPcores. Through
KeyShuttle the company offers customers a low-cost, fast prototyping
service. Shuttle runs include reticles and wafer lots, as well as test
and packaging options to meet customer demands.
"During a seemingly difficult time to start up an ASIC design
company, especially with some industry discussion about the future of
ASIC technology, Key ASIC is coming to market with a more complete
solution than most advanced players," said Rich Wawrzyniak, senior
analyst for ASICs and SoCs at Semico Research Corporation. "The
company's targeted offering is filling a necessary niche and has the
potential to be very successful with its array of CE engineering
talent, diverse locations and top-tier partners to support customers
throughout the design-to-manufacture process."
Headquartered in Santa Clara, Key ASIC brings the industry a
wealth of technology and engineering experience from the semiconductor
and EDA sectors. With more than 25 years of personal executive
experience in electronics at companies like Palette and Synopsys, Kah
Yee Eg is joined by Mr. Alan Aronoff, the VP of Business Development
where he previously served in senior management positions at NEC and
Synopsys, Mr. Jim Lang, VP of North America Sales formerly served as
senior management at Cirrus Logic, Adaptec and Arc and Mr. Chan-Woo
Nam, VP of Sales of Asia where he spent over 25 years in senior sales
position at Synopsys and Cadence.
About Key ASIC
Key ASIC is a privately-held fabless provider of high-performance,
low-power ASIC design and manufacturing services for consumer,
wireless and personal electronics applications. With proven silicon
and a broad, domain-specific IP platform ranging from digital and
mixed-signal component IP blocks to peripheral IP blocks, Key ASIC
offers superior design flow and optimization technology to quickly and
cost-effectively meet system-on-chip (SoC) requirements for
high-volume and high-performance applications. Key ASIC's design
expertise and unique IP address critical area, integration and cost
challenges for mixed-signal, RF, low-power and high-voltage
technologies. Design locations in Silicon Valley (USA) and Asia,
combined with extensive manufacturing and logistics resources and a
flexible engagement model, provide ASIC customers with a comprehensive
support system for modular ASIC innovation from IP development through
prototype to production. For more information please visit,
www.keyasic.com.
Contact:
Key ASIC, Santa Clara
Alan P. Aronoff, 408-567-4184
Email Contact
or
Shelton Group
Kevin Metz, 972-239-5119 x135
Email Contact
|
Be the first to review this article
